On Thursday 4 May, Sister hosted another successful Carnaby Style Night that saw thousands of shoppers visit the area to celebrate fashion, food, beauty, lifestyle and music at this experiential event.
Over 100 Carnaby restaurants, bars and cafés offered an exclusive 20% discount to shoppers on the night, as well as additional offers and activity including live music, DJs, trainer cleaning, makeovers and customisation, all happening on the night.
On-street entertainment arranged by sister was provided by energetic skate crew High Rollaz who wowed with tricks and routines, and music from Chartz and Thomas Nunez. Two illustrators created live art on the night, and shoppers got snapped in a customised Airstream GIF booth complete with a range of Carnaby accessories. Visitors to the event could also pick up a complimentary Carnaby cocktail at the Beetle Juice pop-up bar, and a sweet treat of pick ‘n’ mix, both in the Newburgh Quarter.
Sister’s media partner, GQ, had a presence on the night with the fashion team hosting a Style Hub at 3 Carnaby Street. This included an exclusive edit of the latest Carnaby trends which customers could browse and pick up styling tips and advice.
Sister secured 36 pieces of press coverage with a total media circulation of over 97,000,000. The social media reach was 30,948,212 and the event was trending on Twitter for 3 hours.
Next up, Sister will host Carnaby Street Eat on Saturday 3 June, a free entry one-day food festival with over 30 food stalls from Carnaby’s favourite restaurants, bars and cafés.
For more information, head to Carnaby.co.uk.
Posted 89 days ago