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Carnaby Street Eat 2017

On Saturday 3 June, Sister hosted Carnaby Street Eat, a one-day free entry food festival for London foodies and families alike. Over 30 restaurants, cafés, bars and pubs lined the streets of Carnaby, showcasing the area’s food and drink offerings with over 20 global cuisines.

Highlights included Mac Daddy sliders from Dirty Bones, steamed buns from Shoryu Carnaby, oysters and prosecco from Wright Brothers Soho and Hawaiin poké bowls from Island Poké.

The day offered an exclusive taste of the soon to open Darjeeling Express, who showcased authentic Indian dishes including masala chai, lamb samosas and Calcutta puchka ahead of their opening in Kingly Court later this month, alongside Ugly Dumpling, who served hungry punters delicious fusion dumplings with peanut beetroot noodle salad.

Visitors enjoyed al-fresco dining in the sunshine, with picnic benches lining Carnaby Street and entertainment from a traditional Marichi and Steel Pan bands. The Newburgh Quarter was transformed into a summer chill out area complete with a pop-up lawn, complimentary ice lollies and ice cream sandwiches, deck chairs and bean bags and a surprise live DJ set by festival giants Lovebox. Sister’s partnership with Lovebox will continue at the Lovebox festival in July, with Carnaby representatives hosting a bespoke Airstream GIF booth and the chance to win tickets on

Sister delivered event marketing material with London-based illustrator Harry Bloom, who created a bespoke illustration of the Carnaby area which depicted the exciting activity of the event. The artwork was then used across the campaign including the event invitation, posters, banners and animated GIFs.

The event formed part of the London Evening Standard Food Month, a celebration of food and beverage in the capital with whom Sister are working closely with. Sister secured 41 pieces of coverage with a total media circulation of over 145,000,000. #StreetEat was trending in the UK on Twitter, and the campaign generated a total social media reach of 18,963,328.

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Posted 13 days ago

Carnaby Style Night 2017

On Thursday 4 May, Sister hosted another successful Carnaby Style Night that saw thousands of shoppers visit the area to celebrate fashion, food, beauty, lifestyle and music at this experiential event.

Over 100 Carnaby restaurants, bars and cafés offered an exclusive 20% discount to shoppers on the night, as well as additional offers and activity including live music, DJs, trainer cleaning, makeovers and customisation, all happening on the night.  

On-street entertainment arranged by sister was provided by energetic skate crew High Rollaz who wowed with tricks and routines, and music from Chartz and Thomas Nunez. Two illustrators created live art on the night, and shoppers got snapped in a customised Airstream GIF booth complete with a range of Carnaby accessories. Visitors to the event could also pick up a complimentary Carnaby cocktail at the Beetle Juice pop-up bar, and a sweet treat of pick ‘n’ mix, both in the Newburgh Quarter.

Sister’s media partner, GQ, had a presence on the night with the fashion team hosting a Style Hub at 3 Carnaby Street. This included an exclusive edit of the latest Carnaby trends which customers could browse and pick up styling tips and advice.

Sister secured 36 pieces of press coverage with a total media circulation of over 97,000,000. The social media reach was 30,948,212 and the event was trending on Twitter for 3 hours.

Next up, Sister will host Carnaby Street Eat on Saturday 3 June, a free entry one-day food festival with over 30 food stalls from Carnaby’s favourite restaurants, bars and cafés.

For more information, head to

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Posted 36 days ago

Sister London AW17 Press Day

On Tuesday 4 April, Sister London held a multi-brand AW17 Press Day at the chic Ivy Soho Brasserie on Broadwick Street. The venue is newly-opened and is a huge draw for press, as well as being located next to a number of key publishing houses.

The brands showcased in the private event space were Happy Socks, Hysteria, ST. studio, Rockport, Sister Loves and Marion Ayonote. Each collection was fully merchandised in product range to create strategic talking points with the press. The relaxed atmosphere allowed the Sister London team to effectively showcase the brands and increase media awareness.

The day ran from 9am-7pm and press were treated with delicious canapes and drinks from the Ivy.

The event was a huge success. There was a great turnout from press and influencers, and the collections were very well received.

In case you couldn’t attend, keep an eye out for a video of the day.  

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Posted 81 days ago

Mayor Sadiq Khan Launches #MyLondonDish Social Media Initiative

Last week, Mayor Sadiq Khan launched the latest part of his #LondonisOpen campaign, with social media initiative, #MyLondonDish, aimed at highlighting London’s diverse and incredible food offering and, ultimately, to tackle long-standing misconceptions about food in London.

To mark the beginning of the campaign, Sadiq posted the first image on his new Instagram account @MayorofLDN by sharing his #MyLondonDish.

Jamie Oliver followed, sharing his version to 5.6M followers while encouraging others to share their #MyLondonDish on social media using the hashtags.
Other foodie influencers and chefs, including Hemsley and Hemsley, Gizzi Erskine and Clerkenwell Boy have since been sharing their own variations to keep the conversation going.

Sister joined in the conversation to share a selection of our own favourite London dishes.

Emily - The Big Bombay at Dishoom

Rachel - Burrata, fennel & lemon at Legs


Sophie - Roast Chicken Lunch at The Morgan Arms

Katie - Shakshuka with halloumi at The Good Egg

Kay - Szechuan Wagyu beef puff at Hakkasan


Bethan - Courgette Flower Stuffed with Goat&rsquos Cheese and drizzled with Honey at Dehesa Soho

Amy - Pappardelle with 8-hour Dexter beef shin ragu at Padella

Greg - The BAM Rueben at Black Axe Mangal

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Posted 96 days ago

London Loves Food – Advertising Week Europe

This week, Sister attended the London Loves Food talk in association with Advertising Week Europe, celebrating the industry and its people. Panelists on the talk were food and drink heavyweights, Grace Dent, Angela Harnett and Dan Dove, discussing all things delicious in London and leading with the Evening Standard’s London Food Month in June. Angela Harnett kicked the talk off by exclusively announcing her intuitive for London Food Month, with Café Murano opening its door for young industry workers to sample her Northern Italian cuisine.

London was highlighted as one of the world’s top dining destinations, celebrated for its multicultural cuisines, unique concepts and immersive experiences. London was also referred to as the leading city for drinks, home to a number of top world class bars and bartenders including The Connaught. For Asian cuisine, London was hailed as being on par with NYC, perhaps even beating the East Coast for the first time. The Barbary was highlighted as a top London restaurant, albeit the controversial no reservation topic, alongside Barrafina, Chick ‘n’ Sours, Colony Grill and Nobel Rot.  

The social aspect of dining and drinking out in the capital was discussed, along with ideas on social media and reviewers. It was widely agreed that Instagram plays a pivotal role in the industry and breaking the news on restaurant openings, in addition to the importance and power of bloggers alongside the gravitas of reviewers. Trends were referred to as being organically led, complimenting consumer behaviour along with travel discoveries of chefs and bartenders.

An interesting delve into the capitals food and drink culture, Sister are incredibly excited for London Food Month this June, kicking it off with Carnaby Street Eat food festival on Saturday 3rd June.

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Posted 96 days ago

Seven Dials Celebrates International Women’s Day

Join Seven Dials LIVE for an exclusive panel event this International Women’s Day. Produced and managed by Sister London, &lsquoIn Conversation With&rsquo will be streamed live via Facebook Live, to champion the women who have inspired change and success in fashion, food, journalism and dance. Find out more:

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Posted 111 days ago

'Flipping Good!’ by Sudi Pigott


Sister is celebrating Pancakes Day with ‘Flipping Good!’, the latest book by Sudi Pigott. On 27 February, Sister attended the book launch at Books for Cooks in Notting Hill and sampled some of the scrumptious recipes from the book during the night. 

‘Flipping Good!’ features an enticing collection of savoury and sweet pancakes, from fluffy American pancakes to Sri Lankan hoppers. Sudi Pigott is an acclaimed food journalist and writer who devoted her latest book to one of her favourite foods. 

Flipping Good! by Sudi Pigott is £12.99 and is available to buy online. 

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Posted 119 days ago

Sister’s Neon Sign Is Back!


Thanks to Gods Own Junkyard, our neon Sister London sign is again lighting up our office. Creating iconic neon art pieces for over 37 years for famous venues, films and people such as David LaChappelle, Gods Own Junkyard’s founder, Chris Bracey, is a leader in all things light.

Chris has made, installed and collected signs that have appeared behind many of the greatest stars. Tom Cruise in Eyes Wide Shut, Johnny Depp in Charlie and the Chocolate Factory, Jack Nicholson in Batman are just a few that have appeared alongside the collection. When the film is wrapped neons are discarded like yesterday’s newspapers, unwanted, unloved. Chris has collected these neon and bulb icons and salvages old neons and architectural advertising from the streets before they disappear forever. 

Repaired and resurrected, coupled with quirky art and powered up to shine like jewels of light. Gods Own Junkyard - where neon never dies.

Gods Own Junkyard is at Unit 12, Ravenswood Industrial Estate, Shernhall Street, E17 9HQ.

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Posted 124 days ago

Ashley Isham Show At LFW

On Saturday 18 February, Sister London attended Ashley Isham’s AW17 collection at London Fashion Week. 

Held at the Freemason’s Hall, Isham’s collection pulled inspiration from his Singapore heritage as well as his now chosen London home. Showcasing glamorous, chic clothing for both men and women, the runway was full of colour, luxurious fabrics, tailoring, winged hats and glitter. The models walked to a music mix of opera, church choral and pop highlighting the diversity of the collection.

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Posted 125 days ago

Alice Archer’s New AW17 Collection


On Saturday 18 February, Sister London attended the wonderful presentation by Alice Archer at The Dickens Library during #LFW. Showcasing her AW17 collection designed and made using her digital embroidery machine in her studio at The Place London for Women in Connaught Village, this season Alice continues to break the boundaries of modern embroidery by presenting a new technique, bringing a new dimension to her designs.

View Alice’s collection at The Place London for Women, 27 Connaught Street, London W2 2AY.

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Posted 127 days ago

Fashion Trade Shows: Scoop & Pure London

This week, Sister London attended trade shows Scoop and Pure London to take a look at new and emerging fashion brands.

Monday 13 February saw Sister London’s fashion team visit Scoop - the premium, contemporary womenswear and accessories trade show held at the iconic Saatchi Gallery. Sister met with many of the niche designers and enjoyed the lovely line-up of premium collections.

On Tuesday 14 February, the fashion team headed to Pure London held in the beautiful Olympia London. Packed with inspirational catwalk shows, insightful buyers’ trend briefings and a showcase of the newest collections of over 800 exclusive brands, Sister chatted with inspiring designers and enjoyed an exclusive preview of AW17 offering. 

We will be back next year!

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Posted 131 days ago

Sister Meets Sofiya Eliseeva


On Tuesday 14 February, Sister took Russian influencer and stylist, Sofiya Eliseeva, around the West End’s hidden gem, Connaught Village

Sofiya enjoyed exploring many of the independent luxury boutiques in the area such as Lucy Choi, ME+EM, Kokoro, The Place London for Women, The Dresser and Eliza Jane Howell in between relaxing over a coffee at Markus Coffee. The day-out was finished off with a lovely lunch at the local Italian favourite, Stuzzico.

Sofiya had a wonderful time in Connaught Village, as she says “Shopping in London has surpassed all my expectations! The morning began in Connaught Village. All shops are concentrated in several streets, one after the other. Premium and luxury for anyone, the most spoiled taste.”

Look out for her Instagram posts and her blog feature coming soon…Follow her on Instagram at @sophiesavenue.

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Posted 132 days ago

2017 Digital Trends

From Virtual Reality to Data Driven Content - Sister has rounded up the top social media trends for 2017. 


Video is set to keep growing across all social media platforms in 2017, following a massive engagement in 2016. For instance, Twitter saw its video views increased by 220% since the end of 2015 and 90% of Twitter views now happen on mobile.

Imperfect Storytelling is on the rise, with new features such as Instagram stories and Snapchat Spectacles - Snapchat’s own glasses which let you record and share your snaps instantly with your followers. 

Virtual Reality is also set to go mainstream, providing new ways to connect with customers by offering unique, memorable interactions. The launch of Google Daydream and PlayStation VR are a clear sign of this trend.  

Data Driven Content is also increasing. Brands are using data for decision making to fully understand their audiences, which will, in turn, allow them to send improved personalised communication and ultimately increase engagement and conversion.

Picture credit: Snapchat.

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Posted 134 days ago

Sister Samples...

Sister Team sampled Black Cow Vodka yesterday, the world’s only vodka made entirely from the milk of West Dorset’s grass grazed cows.

This speciality vodka can be found at Spirited Wines, a wine and spirit specialist store located in the heart of Connaught Village, just a few minutes from Marble Arch station. 

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Posted 144 days ago

2017 Beauty And Tech Trends

From in-store selfie mirrors to virtual reality experiences, tech has become readily available in the everyday beauty regime. Discover the latest Sister HQ recommended interactive trends in Carnaby and Soho.

Estée Edit’s first free-standing store is a key brand for Carnaby – their i-match tool, selfie mirror and social live screen are huge attractions to the store, alongside a selection of instant-impact essentials.

Urban Decay are another brand to offer the trend, with their exclusive makeover station, ‘Experience Vice’, and Pixi’s flagship store on Foubert’s Place provide a digital label machine to personalise their best selling Glow Tonic.

WAH Nails’ experimental flagship salon have achieved an augmented reality experience for their customers, with 3D printing, a selfie station and nail printing press ons.

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Posted 145 days ago

New Client Win

Sister London is now representing American footwear brand, Rockport. Launched in 1971 by father and son duo Saul and Bruce Katz, Rockport uses performance technology to design fashion forward footwear for men and women.

The UK flagship store can be found at 5 South Molton Street, W1.

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Posted 172 days ago

2017 Design Trends

Sister HQ have rounded up some of 2017’s most fastest emerging design trends you can expect to see next year. From traditional Gothic Serif fonts and repetition in typography, to colourful collage illustration and the pantone colour of the year, Greenery.

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Posted 194 days ago

Merchant Square Snow Days

From Friday 2 December to Sunday 4 December Sister London hosted Merchant Square Snow Days. With the latest odds for a white Christmas in London being 13/2, we decided to take things into their own hands. Across the weekend, 15 cubic metres of real snow were delivered to Merchant Square to create the perfect winter escape.

As well as real falling snow, there was also snowman building competitions and snowball targets. Attendees also had the chance to take away their own personalised wreaths from the Clifton Nurseries pop-up shop.

The canal-side restaurants provided wintery treats with mulled cider from KuPP, snowball doughballs from Pizza Express and chocolate peanut pizza served with raspberries and crème fraiche from Heist. Lockhouse London also served hot buttered apple juice and red currant lemonades for children and hot buttered rum and snowball cocktails for adults.

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Posted 201 days ago

TV Advertising on British Airways

Sister London has produced a 60 second TV advertisement to be shown on all British Airways in-bound London flights through December.

Working with See That production company the objective of the film was to promote Christmas in Carnaby, targeting the international market coming to London for the festive season. Whilst highlighting key brand messaging, the film was focussed around a couple shopping and dining in the area.

The ad will be shown at the beginning of ‘What’s On UK’, which has an average monthly view of 600k.

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Posted 208 days ago

‘Notes To The North Pole’ Christmas Pop-Up

From 2-11 December, Sister will host ‘Notes To The North Pole’, a magical pop-up Christmas installation in the heart of Connaught Village.

The express post station is open for children to write their wish lists and letters to Father Christmas and send them to the North Pole. The Christmas pop-up will also have face painting, a dressing-up box and lots of photo opportunities for children and grown-ups.

Visitors will be given a special wristband with which they will get special discounts in the local shops, restaurants and bars.

For more events in Connaught Village, visit


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Posted 209 days ago