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SEVEN DIALS CELEBRATES INTERNATIONAL WOMENS DAY

In March ‘17 Seven Dials celebrated International Women’s Day with a week-long campaign including an exclusive ‘In Conversation with’ panel event in partnership with London Evening Standard and ES Magazine, organised and promoted by Sister London. 

Objectives of the campaign was to drive footfall, increase awareness of the destination, generate press coverage and promote the independent brands in Seven Dials, founded and run by women.

The ‘In Conversation with’ panel included inspirational and entrepreneurial women including Chief Executive from BFC, Caroline Rush, Head of Campus at Google, Sarah Drinkwater, Seven Dials business owner and managing director of Tatty Devine, Rosie Wolfenden, Founder of Pineapple Dance Studio, Debbie Moore and ES Magazine Features Director, Alice-Azania Jarvis. This intimate event gave consumers the opportunity to network while a global wider audience was reached via streaming the event live on Seven Dials Facebook.


Sister secured exclusive offers, promotions and in-store talks throughout the week for everyone to enjoy along with online interviews and insta takeovers from Laura Lee, 26 Grains, Nordic Bakery and influencer Mother Pukka.

Sister achieved a total media reach of 189,868,070 including S Magazine, Sheerluxe.com, Town & Country, Where London and Express.co.uk.

22 pieces of PR coverage

Total social reach 4,662,866

Facebook Live views 9.7k

Total Media reach 189,868,070

"We loved working with Sister London on their hugely successful event for Seven Dials, marking International Women’s Day. The evening was excellent, with a combination of networking and a stimulating panel discussion, expertly hosted by Amira Hashish. It was a pleasure to be involved with the event and we look forward to working with Sister on events in the "We loved working with Sister London on their hugely successful event for Seven Dials, marking International Women’s Day. The evening was excellent, with a combination of networking and a stimulating panel discussion, expertly hosted by Amira Hashish. It was a pleasure to be involved with the event and we look forward to working with Sister on events in the future”.
 
Davina Kesby
Account Manager, ESI Media: London Evening Standard