" " What We Do + - Sister London - Case Studies - Bees' Needs Week in Carnaby " "
menu icon
​​​​​​​

Bees' Needs Week in Carnaby

From Monday 9-15 July, Sister launched Bees’ Needs Week in Carnaby, in support of the annual Department for Environment, Food and Rural Affairs campaign to raise awareness of bees and other pollinators – and importantly, what people can do to help them thrive.


The world-famous shopping destination was renamed ‘Carnabee Street’ and transformed into a hive of activity, with the iconic Carnaby Street arch given a bee-themed makeover covered in bees. 


​​​​​​​

Visitors to Carnabee could follow an art trail around the area’s 14 streets with illustrated bees by London based artist Lizzie King on the windows of shops and restaurants, including Superga, Swatch, Dehesa and Le Bab. A pop-up ‘Hive’ opened at 3 Carnaby Street with a host of educational and fun games, installations and talks in partnership with Defra, charities, universities, businesses and landowners, including a live bumblearium, giving visitors the chance to get close to the bee action. The campaign resulted in 14 pieces of coverage including national titles The Daily Telegraph, The Resident and The Yorkshire Post, and London titles including Emerald Street.

​​​​​​​