Sister secured 120 pieces of press coverage including Evening Standard, Hello Magazine, Metro, The Guardian, Time Out, Forbes, ITV News, NME, Smooth Radio, BBC London News, Absolute Radio, WGSN and Campaign. International coverage included; China Plus News, El Iberico, Londres Magazine and Londra Da Vivere. Sister partnered with influencer @London to pre-promote the event and on a post event video with a total reach of 1.9 million.
The campaign was supported on social media by Brian May, Queen, Gwilym Lee, Twentieth Century Fox, Time Out, London On The Inside, London’s Best, Visit London and Metro. Shaftesbury, the innovative landlord and owners of Carnaby, have collaborated with Twentieth Century Fox and Regency Enterprises on this unprecedented installation.