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Carnaby Christmas 2018

Thursday 8 November saw Christmas officially launch in Carnaby under the ‘SO HO HO’ lights, as thousands of people welcomed in the festive season at the Carnaby Christmas Shopping Party.

The free event, managed by Sister London, created a unique retail experience for shoppers, with over 90 brands in the area offering one-off products, complimentary gifts and beauty services, personalisation and exclusive Christmas previews.

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Campaign Results:

16 pieces of press coverage


Total media circulation:  70 million


Total page views: 30,267


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Shoppers were treated to high energy performances on Carnaby Street from official, 7-piece Queen tribute band, Bulsara and His Queenies and electric string quartet, Vesper, providing a unique experience for music fans.

Sister secured 16 pieces of coverage for the campaign including Evening Standard, Time Out, Londonist, Menswear Style, and Fashion Network. The event was also promoted via media partnerships in GQ Magazine, ES Magazine, and Metro.

Sister worked with influencers Pretty Little London, Out In London and Found London to pre-promote the event on Instagram and document the evening with Instagram Stories.

​Sister also worked with the high tier Influencer @London to pre-promote the event and to create a 60-sec roundup video of the entire evening's activities.
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