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Carnaby Magazine Issue 4

Sister launched Issue 4 of the Carnaby Magazine in September 2018. The fourth issue of the biannual publication was created to promote the retail, food & drink, lifestyle and events throughout Carnaby for autumn/winter 2018, and includes exclusive interviews, fashion stories, trends and food & drink features.

Sister was responsible for creating the concept of the magazine, copywriting, creative direction and design, and worked with photographers and guest writers to deliver a high-quality publication.

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This issue was printed on Cocoon stock made entirely of 100% recycled materials. Sister used gradients throughout the magazine reflecting the current trend in design and injected a new range of illustrations for this issue.
For this issue, we also worked with two influencers to create content for the 'Welcome Page' and 'Get the Look' page for the magazine. The launch of the magazine was also promoted on the influencers channels to an audience of over 120,000. A digital version of the magazine, 2 videos, and 4 related articles were also uploaded in relation to the magazine.
The Carnaby magazine is free to pick up and is distributed to shops and restaurants in the area, as well as targeted hotels, corporate offices, and universities throughout London and the Eurostar train line.


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