The Carnaby Shopping Party in association with Grazia Magazine was held on Thursday 28 May 2015 from 5pm-9pm for property investment company Shaftesbury on behalf of Carnaby. The event goals were to increase footfall, raise awareness and set Carnaby as the go-to place for experiential shopping and dining.
Sister London managed the event organisation, marketing campaign, event design identity, social media campaign, media relations, digital marketing and digital analytics as well as creating engaging on-street free activities for shoppers.
110 brands offered a 20% discount, plus over 30 free in-store activities provided a unique shopping experience. Tech led activities were available for ticket holders including a digital magazine covershoot with Grazia, a digital graffiti wall and a giant screen on Carnaby Street. Complimentary Aperol Spritz and trend talks led by Grazia’s Editor-at-Large Angela Buttolph were also on offer.
Over 40 pieces of media coverage was generated including Time Out, Good Morning Britain and Where London.
“Thanks Sister London for another brilliant Carnaby Shopping Party! It’s the perfect Grazia event – shopping, fun, music – and always so slickly organized. I thought the interactive social media screen added a really fun edge. Can’t wait for the next one” Angela Buttolph, Editor at Large, Grazia