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Darjeeling Express

Following their preview at Carnaby’s Street Eat food festival this summer, supper club host Asma Khan opened her first standalone restaurant in Carnaby’s Kingly Court and appointed Sister London to handle all press enquiries. 

Sister's aims and objectives are to drive footfall and raise awareness of Asma Khan and her independent restaurant Darjeeling Express.

Sister worked on a PR strategy with Darjeeling Express and secured an array of press including reviews, interviews and recipes features such as; Independent online, Evening Standard print & online, ES Magazine, Jamie Magazine, FT Weekend Magazine, London Calling, Just Opened London, The Nudge, London On The Inside, Culture Whisper, The Week and Visit London.
Trade coverage included; Big Hospitality, The Caterer, Restaurant Magazine, Hot Dinners, Hospitality and Catering News, Eat Out Magazine and Casual Dining Magazine.

Sister hosted the exclusive preview night at Darjeeling Express which saw a number of influential bloggers and foodies attend the dinner and exclusively try out Asma’s dishes, cooked by a women-only kitchen, for the first time.