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My Generation x Carnaby 2018

This March saw an exclusive exhibition open in Carnaby in celebration of the documentary film, My Generation, which is presented and produced by the legendary Michael Caine on his vivid and inspiring journey through 1960s London.

Sister's campaigns drove footfall, raised awareness and achieved media coverage of Carnaby’s latest exhibition. Sister managed the opening of the immersive exhibition along with the marketing, media relations, social media analytics, as well as a partnership with Lionsgate and the exhibition’s curator Zelda Cheatle. 


The free-entry exhibition runs from 
Thursday 8 -  4 April, and sees a stunning showcase of photographs, prints and archive footage from the 1960s over the two-floor space.  Photos include the iconic contributors from the film; Twiggy, The Who, Vidal Sassoon, Jean Shrimpton, Lulu, The Beatles, The Rolling Stones and Mary Quant, by photographers integral to the 60s cultural revolution including Terry O'Neill and Brian Duffy. 

The preview launch event was managed by Sister and was attended by exhibition contributors, VIPs and key press including Drapers, Metro and Daily Mail.  The evening consisted of a private tour of the exhibition followed by a Q&A hosted by Edith Bowman with curator Zelda Cheatle, contributing photographer Terry O’Neill, Chris Duffy, director of the My Generation film David Batty and producers James Clayton and Fodhla O’Reilly. Sister also managed two public Q&A’s with David Batty and Terry O’Neill and hosted the tickets through a ballot on the Carnaby website. An exclusive signed poster and hotel stay competition was also arranged by Sister to promote the exhibition. 

Broadcast coverage included news features and interviews on BBC London News and London Live ahead of the public launch as well as print features in London Evening Standard, Mail on Sunday’s EVENT Magazine and West End Extra. Online coverage included; Time Out, London Evening Standard, Go London, GQ, Elle, TMRW Magazine, Camden New Journal, London On The Inside and Last Minute.


Sister worked with @London to produce a 1-minute film to pre-promote the exhibition, which was shared on @London’s Instagram to over 2.1million. The film received over 50,000 views across Carnaby and @London’s social channels.