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Pass On Plastic In Carnaby London 

This June, Sister supported the launch of a brand-new London pop up in Carnaby, #PassOnPlastic by Project 0 and Sky Ocean Rescue, leading ocean conservation organisations, with the aim to inspire people to eliminate single use plastic. 

The incredibly powerful campaign resulted in great media coverage including Metro, Drapers, West End Extra, Mail Online, Good Housekeeping and Hello.


On Thursday 7 June Sister managed the launch and photo call of the initiative with 'Plasticus', the quarter tonne whale under the world famous Carnaby Street arch.

The photo call was attended by Project 0 ambassadors and friends; Tyrone Wood, Jo Wood, HRH Princess Eugenie of York, Pixie Geldof, Jaime Winstone and Clara Paget.


The pop up opened the next day in celebration of #WorldOceansDay at 20 Beak Street. The pop up encouraged people to make their plastic pledge and immerse themselves in the ‘ocean experience’ that displayed beautiful pieces of art that demonstrated how everyone can easily change their consumer habits.

Featured artists included Paul Karslake and Tess Felix, exhibiting ‘rubbish art’ and jewellery designer Ara Vartanian showcasing his shark rings. The space also saw up-cycled surfboards with designs from London street artists, including David Shillinglaw and Lily Mixe.

​​​​​​​Organic, sustainable ‘Salt-T’ T-shirts with exclusive prints from the likes of Fearne Cotton, Henry Holland and Tracey Emin were displayed and made available to order, along with a range of unique tote bags. All proceedings were to go towards restoring mangroves in the Caribbean.

Famous faces visited the pop up to make their plastic pledge including; Nick Grimshaw, Will Poulter, Alexa Chung and Bernard Fowler (The Rolling Stones) who signed copies of his album 'The Bura'. Surprise DJ sets from Jimmy Jagger and La Roux entertained the crowds, along with a special reading - of "Someone Swallowed Stanley" by author Sarah Roberts - to the children at Soho Parish Primary School, helping to raise awareness of ocean conservation to the next generation.