Seven Dials & St Martin's Courtyard Christmas Shopping Evening
Sister launched the Christmas season in Seven Dials for the Shaftesbury PLC account. The goals established by Shaftesbury PLC were to increase footfall, raise awareness and to increase sales for retail and food and beverage tenants.
The successful campaign saw over 65 pieces of coverage including Time Out, Shortlist, Stylist, Glamour and Hello!.
Sister handled the event, marketing, graphic design, social media analytics, media relations and digital marketing. Music was performed by jazz club Ronnie Scotts, The English National Opera’s Community Choir and St Martin’s Courtyard Gospel Choir.
A decadent 20 ft teepee grotto and food supplied by Masterchef winner Tim Anderson were amongst the highlights. The event saw a 24% increase in footfall with over 120 brands participating for the four hour event. The agency liaised with all tenants and brainstormed ideas for the in-store and street activity.
"Running events such as the Christmas Shopping evening really showcases Seven Dials as a key central London location whilst still maintaining the personal and exclusive village feel. It has been great to round off a fantastic year for Seven Dials with a very successful Christmas shopping event."
Clare Harris, Shaftesbury PLC.