" " What We Do + - Sister London - Case Studies - Seven Dials International Women's Day 2018 " "
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Seven Dials International Women's Day 2018
Sister curated a week of exclusive activities, promotions and events for Seven Dials to celebrate the globally recognised International Women’s Day.
The campaign ran from Thursday 1 to Thursday 8 March with over 12 shops and restaurants in Seven Dials offering an array of activations. The campaign began with a collaborative supper club at Tredwells hosted by Naomi Mdudu of The Lifestyle Edit on Thursday 1 March and culminated with an exclusive free panel event with a diverse range of influential women held on Thursday 8 March at the Radisson Blu Mercer Street Hotel in Seven Dials.
For the Campaign, we partnered with UK social enterprise Hey Girls, to raise awareness of period poverty in the UK.


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Campaign Results:

39 pieces of press coverage

Total media circulation: 70,000,000

Social media reach: 3,651,590

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