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Soho Christmas Market 2018 

Saturday 1 December we kicked off the Christmas season in Soho with an experiential Christmas market at one of London's oldest markets on iconic Berwick Street. Adding to the already vibrant array of fruit and vegetable, food and flower stalls, our event championed British artists and local businesses. 
​​​​​​​​​​​​​​The free event, managed by Sister London, saw market stalls from the likes of Ocean conservation organisation, Project 0, revolutionary London souvenir store We Built This City, University of the Arts London collective Made in Arts London and many more.

Limited edition art was on show from quirky 'image makers' Mister Phil and Russell Walker, and free arts & crafts workshops were popular on the day including personalised Santa sacks, wrapping paper screen printing and glitter bauble decorating. 

Campaign Results:

11 pieces of press coverage

Total media circulation: 23 million 

Total page views: 5,424

Sister secured 11 pieces of coverage for the campaign including Evening Standard, Time out, Menswear Style, The Nudge and The Resident. Media partnerships included GQ Magazine and Metro.

@London pre-promoted the event to their 2.2 million followers, receiving 16,040 likes and 133 comments. Soho Diary live streamed during the event to 34.4K followers.