" " What We Do + - Sister London - Case Studies - Tusk Rhino Trail " "
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The Tusk Rhino Trail was launched in Carnaby, a month-long campaign curated by Chris Westbrook to celebrate the magnificent rhino and to raise awareness for the conservation of the endangered African species.
 
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21 specially painted and embellished rhino sculptures charged onto the streets of London from leading contemporary artists including Marc Quinn, Gavin Turk, The Chapman Brothers and Eileen Cooper, and an exclusive design by Ronnie Wood on Broadwick Street just off Carnaby Street.

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Wood was joined by artists David Mach and Adam Dant, who also designed sculptures for the campaign, under the iconic Carnaby Street arch at the launch of the campaign which was managed by Sister.

Sister secured 13 pieces of coverage for the campaign including broadcast on ITV National and London News, London Live, Yahoo! News as well as trade coverage on Retail Gazette, The Industry and A1 Retail Magazine.


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